Data protection

Privacy Policy

1. Data Protection at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the "Information on the Responsible Party" section of this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may include, for example, data you enter into a contact form.

Other data is collected automatically by our IT systems or after your consent when you visit the website. This primarily includes technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the error-free provision of the website. Other data can be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?

You have the right to receive information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions on data protection.

Analytics Tools and Third-Party Tools

When visiting this website, your surfing behavior can be statistically evaluated. This is primarily done with so-called analytics programs.

You can find detailed information on these analytics programs in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify").

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address and information about the device and browser you are using. Shopify also analyzes visitor numbers, visitor sources, customer behavior, and creates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment data, and other data related to the purchase (e.g., phone number, amount of sales made, etc.). For analytics, Shopify stores cookies in your browser.

For details, please refer to Shopify's privacy policy: https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in presenting our website as reliably as possible. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Cloudflare

We use the service "Cloudflare". The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter "Cloudflare").

Cloudflare offers a globally distributed Content Delivery Network with DNS. Technically, the information transfer between your browser and our website is routed through Cloudflare's network. This enables Cloudflare to analyze the data traffic between your browser and our website and to act as a filter between our servers and potentially malicious traffic from the Internet. Cloudflare may also use cookies or other technologies to recognize internet users, which are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5666.

Data Processing Agreement

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We point out that data transmission over the Internet (e.g., when communicating by email) can have security gaps. Complete protection of data against access by third parties is not possible.

Information on the Responsible Party

The responsible party for data processing on this website is:

SASAtrend GmbH

Freunder Weg 106

52068 Aachen

Responsible persons:

Sandjar Safay, Sassan Safay

Phone: +49 (0)241-5570540

Email: kundenservice@goorinshop.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Period

Unless a more specific storage period has been specified within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will occur after these reasons cease to exist.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, provided that special categories of data according to Art. 9 para. 1 GDPR are processed. In the event of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or to access information in your terminal device (e.g., via device fingerprinting), data processing also takes place on the basis of § 25 para. 1 TTDSG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is required for the fulfillment of a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also take place on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR. Information on the respective legal bases applicable in each individual case is provided in the following paragraphs of this privacy policy.

Information on Data Transfer to Third Countries Not Safe under Data Protection Law and Transfer to US Companies Not DPF Certified

Among other things, we use tools from companies based in third countries that are not secure under data protection law and US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data can be transferred to these countries and processed there. We point out that in third countries not secure under data protection law, a data protection level comparable to that of the EU cannot be guaranteed.

We would like to point out that the USA, as a safe third country, generally has a data protection level comparable to that of the EU. A data transfer to the USA is therefore permissible if the recipient has a certification under the "EU-US Data Privacy Framework" (DPF) or has suitable additional guarantees. Information on transfers to third countries including the data recipients can be found in this privacy policy.

Recipients of Personal Data

In the course of our business activities, we cooperate with various external entities. In some cases, a transfer of personal data to these external entities is also necessary. We only pass on personal data to external entities if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest in the transfer according to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the data transfer. When using order processors, we only pass on personal data of our customers on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

Information, Correction and Deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:

If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data happened/is happening unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection pursuant to Art. 21 para. 1 GDPR, a balancing of your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data - apart from its storage - may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If, after concluding a fee-based contract, there is an obligation to transmit your payment data to us (e.g., account number for direct debit authorization), this data is required for payment processing.

Payment transactions via common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Objection to Promotional Emails

We hereby object to the use of contact data published within the scope of the imprint obligation for sending unsolicited advertising and information material. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

4. Data Collection on This Website

Cookies

Our internet pages use so-called "cookies". Cookies are small data packages and do not cause any damage to your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your terminal device. Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or an automatic deletion occurs through your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for carrying out the electronic communication process, for providing certain functions requested by you (e.g., for the shopping cart function) or for optimizing the website (e.g., cookies for measuring web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

If other cookies and services are used on this website, you can find this in this privacy policy.

Consent with Usercentrics

This website uses the consent technology of Usercentrics to obtain your consent for storing certain cookies on your end device or for using certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Website: https://usercentrics.com/de/ (hereinafter "Usercentrics").

When you enter our website, the following personal data is transmitted to Usercentrics:

Your consent(s) or the revocation of your consent(s)
Your IP address
Information about your browser
Information about your end device
Time of your visit to the website
Geolocation

Furthermore, Usercentrics stores a cookie in your browser to be able to assign the given consents or their revocation to you. The data collected in this way will be stored until you request us to delete it, delete the Usercentrics cookie yourself, or the purpose for data storage ceases to apply. Mandatory legal retention obligations remain unaffected.

The Usercentrics banner on this website was configured with the help of eRecht24. You can recognize this by the eRecht24 logo appearing in the banner. To display the eRecht24 logo in the banner, a connection is established to eRecht24's image server. In this process, the IP address is also transmitted, but it is only stored in anonymized form in the server logs. eRecht24's image server is located in Germany with a German provider. The banner itself is provided exclusively by Usercentrics.

Usercentrics is used to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

GDPR Legal Cookie by Shopify

Our website uses GDPR Legal Cookie by Shopify to obtain your consent for storing certain cookies on your end device or for using certain technologies and to document this in compliance with data protection regulations. The provider of this technology is beeclever GmbH, Friedrich-Mohr-Straße 1, 56070 Koblenz (hereinafter "beeclever").

When you enter our website, a connection is established to the servers of the provider beeclever. In this way, the provider beeclever receives personal data, such as the browser used, the IP address, and a timestamp. Subsequently, a cookie is stored in your browser to be able to assign the given consents or their revocation to you. The data collected in this way will be stored until you request us to delete it, delete the cookie yourself, or the purpose for data storage ceases to apply. Mandatory legal retention obligations remain unaffected. You can find details at: https://apps.shopify.com/gdpr-legal-cookie.

GDPR Legal Cookie by Shopify is used to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Order processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically flawless display and the optimization of his website – for this purpose, the server log files must be collected.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data you entered in the contact form will remain with us until you ask us to delete it, revoke your consent for storage, or the purpose for data storage ceases to apply (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Use of Artificial Intelligence (AI) to answer customer inquiries

We use AI-powered software to process and respond to customer inquiries. The AI we use analyzes the content of your message to autonomously or partially autonomously generate a suitable response or a suggested response. In this context, our AI processes all content of your message, including names, email addresses, communication content, or technical information (e.g., IP addresses, device information).

The use of the AI software employed is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in ensuring the most efficient customer communication possible by using modern technical solutions.

We use the following AI applications:

Flyweight AI Chatbot

We use Flyweight AI Chatbot for our customer communication. The provider is Flyweight GmbH, Jungbuschstraße 28, 68159 Mannheim, hello@flyweight.io. Therefore, if you contact us, your inquiries including metadata may be transmitted to the servers of this provider and processed there to generate a suitable response.

Inquiry by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your inquiry including all personal data resulting therefrom (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The data you send us via contact inquiries will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage ceases to apply (e.g. after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional functions on the site. We will only use the data entered for this purpose for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as the scope of the offer or technically necessary changes, we use the email address provided during registration to inform you in this way.

The processing of the data entered during registration is carried out for the purpose of implementing the user relationship established by the registration and, if applicable, for initiating further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

5. Social Media

Facebook

Elements of the social network Facebook are integrated on this website. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. However, according to Facebook, the collected data is also transferred to the USA and other third countries.

An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

If the social media element is active, a direct connection is established between your end device and the Facebook server. Facebook thereby receives the information that you have visited this website with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook's privacy policy at: https://de-de.facebook.com/privacy/explanation.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook. The processing carried out by Facebook after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. You can assert data subject rights (e.g. requests for information) regarding data processed by Facebook directly with Facebook. If you assert data subject rights with us, we are obliged to forward these to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/4452.

Instagram

Functions of the Instagram service are integrated into this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

If the social media element is active, a direct connection is established between your end device and the Instagram server. Instagram thereby receives information about your visit to this website.

If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Facebook or Instagram, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of Facebook or Instagram products. You can assert data subject rights (e.g. requests for information) regarding data processed by Facebook or Instagram directly with Facebook. If you assert data subject rights with us, we are obliged to forward these to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381.

Further information on this can be found in Instagram's privacy policy: https://privacycenter.instagram.com/policy/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/4452.

On this website, we use elements of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you visit a page that contains such an element, your browser establishes a direct connection to Pinterest's servers. This social media element transmits log data to Pinterest's server in the USA. This log data may include your IP address, the address of the visited websites that also contain Pinterest functions, type and settings of the browser, date and time of the request, your use of Pinterest, and cookies.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

For more information on the purpose, scope, and further processing and use of data by Pinterest, as well as your rights and options for protecting your privacy, please refer to Pinterest's privacy policy: https://policy.pinterest.com/de/privacy-policy.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA, which is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/4203.

6. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is merely used to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on their website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on pages, operating systems used, and the user's origin. This data is aggregated into a user ID and assigned to the respective terminal device of the website visitor.

Furthermore, with Google Analytics, we can, among other things, record your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and uses machine learning technologies for data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

IP Anonymization

Google Analytics IP anonymization is activated. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order Processing

We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-commerce Measurement

This website uses the "e-commerce measurement" function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. This involves collecting information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product. This data can be aggregated by Google under a transaction ID, which is assigned to the respective user or their device.

IONOS WebAnalytics

This website uses the analysis services of IONOS WebAnalytics (hereinafter: IONOS). The provider is 1&1 IONOS SE, Elgendorfer Straße 57, D – 56410 Montabaur. As part of the analyses with IONOS, visitor numbers and behavior (e.g., number of page views, duration of a website visit, bounce rates), visitor sources (i.e., from which page the visitor comes), visitor locations, and technical data (browser and operating system versions) can be analyzed. For this purpose, IONOS stores the following data in particular:

Referrer (previously visited website)
requested website or file
browser type and browser version
operating system used
device type used
time of access
IP address in anonymized form (only used to determine the location of access)

According to IONOS, data collection is completely anonymized, so it cannot be traced back to individual persons. No cookies are stored by IONOS WebAnalytics.

The storage and analysis of data are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the statistical analysis of user behavior to optimize both their web offering and their advertising. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent covers the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Further information on data collection and processing by IONOS WebAnalytics can be found in IONOS's privacy policy at the following link: https://www.ionos.de/terms-gtc/datenschutzerklaerung/

Order Processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available on Google (e.g., location data and interests) (audience targeting). As website operators, we can evaluate this data quantitatively by, for example, analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to certain target groups to then display interest-based advertising in the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google's cross-device functions. This way, interest-based, personalized advertising messages that have been adapted to you based on your previous usage and surfing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent according to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

More information on Google Conversion Tracking can be found in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Klaviyo

We have integrated Klaviyo on this website. The provider is Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, USA (hereinafter Klaviyo).

Klaviyo is a marketing automation tool for sending emails, SMS, push notifications, and for collecting customer reviews for e-commerce merchants.

For this purpose, Klaviyo stores consent for email marketing. In particular, the following data may be processed: name, phone number, email address, address data, IP address, device identifiers, usage data (such as interactions between a user and Klaviyo's online system, website or email, browser used, operating system used, referrer URL).

The use of Klaviyo is based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Further details can be found in the provider's privacy policy at https://www.klaviyo.com/legal/privacy.

The provider uses standard contractual clauses for the transfer of personal data to third countries. Details can be found here: https://www.klaviyo.com/legal/data-processing-agreement.

Order Processing

Meta Pixel (formerly Facebook Pixel)

This website uses Meta's visitor action pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland. However, according to Meta, the collected data is also transferred to the USA and other third countries.

This allows the behavior of page visitors to be tracked after they have been redirected to the provider's website by clicking on a Meta advertisement. This allows the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The collected data is anonymous to us as the operator of this website; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Meta, so a connection to the respective user profile on Facebook or Instagram is possible, and Meta can use the data for its own advertising purposes, in accordance with Meta's Data Policy (https://de-de.facebook.com/about/privacy/). This allows Meta to enable the placement of advertisements on Facebook or Instagram pages and other advertising channels. This use of data cannot be influenced by us as the site operator.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Meta. The processing carried out by Meta after the transfer is not part of the joint responsibility. The obligations incumbent on us jointly have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. Data subject rights (e.g., requests for information) regarding data processed on Facebook or Instagram can be asserted directly with Meta. If you assert data subject rights with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Further information on protecting your privacy can be found in Meta's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing function in the ad settings under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged in to Facebook.

If you do not have a Facebook or Instagram account, you can deactivate usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA, which aims to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider under the following link: https://www.dataprivacyframework.gov/participant/4452.

Meta Custom Audiences

We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, Merrion Road Dublin 4, Dublin, D04 X2K5, Ireland.

When you visit or use our websites and apps, use our free or paid offers, transmit data to us, or interact with our company's Facebook or Instagram content, we collect your personal data. If you give us consent to use Meta Custom Audiences, we will transmit this data to Meta, which can then display suitable advertising to you. Furthermore, target groups can be defined with your data (Lookalike Audiences).

Meta processes this data as our processor. Details can be found in Meta's terms of use: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

TikTok Pixel

We have integrated the TikTok Pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter TikTok).

With the help of TikTok Pixel, we can display interest-based advertising on TikTok to website visitors who have viewed our offers (TikTok Ads). At the same time, with the help of the TikTok Pixel, we can determine how effective our advertising on TikTok is. This allows the effectiveness of TikTok ads to be evaluated for statistical and market research purposes and optimized for future advertising measures. Various usage data are processed, such as IP address, page views, dwell time, operating systems used and user origin, information about the ad a person clicked on TikTok or an event that was triggered (timestamp). This data is aggregated into a user ID and assigned to the respective end device of the website visitor.

The use of this service is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be revoked at any time.

Data transfer to third countries is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Processor Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. Newsletter

Newsletter Data

If you wish to subscribe to the newsletter offered on the website, we require an email address from you, as well as information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data will not be collected or only on a voluntary basis. We use newsletter service providers, described below, to process the newsletter.

CleverReach

This website uses CleverReach for sending newsletters. The provider is CleverReach GmbH & Co. KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter "CleverReach"). CleverReach is a service with which newsletter dispatch can be organized and analyzed. The data you enter for the purpose of receiving the newsletter (e.g. email address) is stored on CleverReach's servers in Germany or Ireland.

Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. Among other things, it can be analyzed how many recipients opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (e.g. purchase of a product on this website) occurred after clicking on the link in the newsletter. Further information on data analysis by CleverReach newsletters can be found at: https://www.cleverreach.com/de/funktionen/reporting-und-tracking/.

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

If you do not want an analysis by CleverReach, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

The data stored by us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until your unsubscription from the newsletter and will be deleted from the newsletter distribution list after unsubscription. Data stored by us for other purposes remains unaffected by this.

After your unsubscription from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist, if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with the legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). The storage in the blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.

Further details can be found in CleverReach's privacy policy at: https://www.cleverreach.com/de/datenschutz/.

Processor Agreement

8. Plugins and Tools

Google Fonts

This site uses so-called Google Fonts, provided by Google, for the uniform display of fonts. When you open a page, your browser loads the required fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you use must connect to Google's servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the typeface on his website. If appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

If your browser does not support Google Fonts, a standard font from your computer will be used.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

9. Online Marketing and Partner Programs

Affiliate Programs on this Website

We participate in affiliate partner programs. In affiliate partner programs, advertisements of a company are placed on websites or other media of other companies in the affiliate partner network. If you click on one of these affiliate advertisements, you will be redirected to the advertised offer. If you then make a certain transaction (conversion), the affiliate and possibly the owner of the medium on which the advertisement was placed will receive a remuneration for this. To calculate this remuneration, it is necessary for the affiliate network operator to be able to track which advertisement led you to the respective offer and that you carried out the predefined transaction. For this purpose, cookies or comparable recognition technologies (e.g. device fingerprinting) are used.

The storage and analysis of the data is based on Art. 6 para. 1 lit. f GDPR. The participants of the affiliate program have a legitimate interest in the correct calculation of the affiliate remuneration. If appropriate consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

We participate in the following affiliate programs:

Affiliatly

Vratza

str. Konstantin Ognyanovich 16

Bulgaria

https://www.affiliatly.com/

10. eCommerce and Payment Providers

Processing Customer and Contract Data

We collect, process, and use personal customer and contract data for the establishment, content-related design, and amendment of our contractual relationships. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 para. 1 lit. b GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and expiration of any existing statutory retention periods. Statutory retention periods remain unaffected.

Data Transfer Upon Conclusion of Contract for Online Shops, Retailers and Shipping

If you order goods from us, we will pass on your personal data to the transport company commissioned with the delivery and to the payment service provider commissioned with payment processing. Only such data will be released as the respective service provider requires to fulfill its task. The legal basis for this is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given corresponding consent in accordance with Art. 6 para. 1 lit. a GDPR, we will pass on your email address to the transport company commissioned with the delivery so that it can inform you about the shipping status of your order by email; you can revoke your consent at any time.

Payment Services

We integrate payment services from third-party companies on our website. If you make a purchase from us, your payment data (e.g. name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. The respective contract and data protection provisions of the respective providers apply to these transactions. The use of the payment service providers is based on Art. 6 para. 1 lit. b GDPR (contract processing) and in the interest of a smooth, convenient and secure payment process (Art. 6 para. 1 lit. f GDPR). Insofar as your consent is requested for certain actions, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consent can be revoked at any time for the future.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal").

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Details can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy.

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter "Stripe").

Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.

You can find details on this in Stripe's privacy policy at the following link: https://stripe.com/de/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). Klarna offers various payment options (e.g. installment purchase). If you choose to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

You can find details on this in Klarna's privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter "Shopify Payment").

Details can be found in Shopify Payment's privacy policy: https://www.shopify.de/legal/datenschutz.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter "Mastercard").

Mastercard may transfer data to its parent company in the USA. Data transfer to the USA is based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, Great Britain (hereinafter "VISA").

Great Britain is considered a secure third country under data protection law. This means that Great Britain has a level of data protection that corresponds to the level of data protection in the European Union.

VISA may transfer data to its parent company in the USA. Data transfer to the USA is based on the EU Commission's standard contractual clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

Further information can be found in VISA's privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

TikTok Shops

We sell goods and/or services via TikTok Shops. The provider of the shop system is TikTok Technology Limited, The Sorting Office, Ropemaker Place, Dublin 2, D02 HD23, Ireland, or another contracting group company of TikTok - depending on the respective logistical processing (hereinafter "TikTok Shops"). The sale takes place directly on the TikTok platform.

TikTok Shops enables us as a provider to handle the sale of products directly via the TikTok platform. Through TikTok Shops, we can provide product information, manage orders, receive payments, and carry out shipping and communication processes with our customers. In doing so, we and TikTok receive and process various personal data via the platform that are necessary for processing the purchase, including profile information (e.g., name, username, profile picture), information communicated by you (e.g., order data, support inquiries), messages between buyer and seller, business content such as product descriptions and customer reviews, payment information (e.g., credit card details, PayPal details), and TikTok account information such as user ID and technical device information. This data processing serves the purpose of contract fulfillment, payment processing, shipping coordination, and communication with customers.

When using TikTok Shops, personal data is transferred to TikTok, which is necessary for the provision and processing of the service. TikTok stores user data in data centers within the EU as well as outside the European Union or the European Economic Area - particularly in third countries. Therefore, it cannot be ruled out that in certain cases government agencies outside the EU, especially in third countries that are not secure under data protection law, may also gain access to personal data.

The processing of personal data takes place for the purpose of fulfilling the contract in accordance with Art. 6 Para. 1 lit. b GDPR.

The data transfer to third countries is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.tiktok.com/legal/page/global/partner-privacy-policy/en#eea and at https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

More information on how user data is handled by TikTok Shops can be found in TikTok's privacy policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://www.tiktok.com/legal/page/global/tiktok-shop-creator-privacy-policy/de.

Language

Data protection

Privacy Policy

1. Data Protection at a Glance

General Information

Data Collection on This Website

Who is responsible for data collection on this website?

How do we collect your data?

What do we use your data for?

What rights do you have regarding your data?

Analytics Tools and Third-Party Tools

2. Hosting and Content Delivery Networks (CDN)

Shopify

Data Processing Agreement

Cloudflare

Data Processing Agreement

3. General Information and Mandatory Information

Data Protection

Information on the Responsible Party

Storage Period

General Information on the Legal Basis for Data Processing on This Website

Information on Data Transfer to Third Countries Not Safe under Data Protection Law and Transfer to US Companies Not DPF Certified

Recipients of Personal Data

Revocation of Your Consent to Data Processing

Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)

Right to Lodge a Complaint with the Competent Supervisory Authority

Right to Data Portability

Information, Correction and Deletion

Right to Restriction of Processing

SSL or TLS Encryption

Encrypted Payment Transactions on This Website

Objection to Promotional Emails

4. Data Collection on This Website

Cookies

Consent with Usercentrics

GDPR Legal Cookie by Shopify

Order processing

Server Log Files

Contact Form

Use of Artificial Intelligence (AI) to answer customer inquiries

Flyweight AI Chatbot

Inquiry by e-mail, telephone or fax

Registration on this website

5. Social Media

Facebook

Instagram

Pinterest

6. Analysis Tools and Advertising

Google Tag Manager

Google Analytics

IP Anonymization

Browser Plugin

Order Processing

Google Analytics E-commerce Measurement

IONOS WebAnalytics

Order Processing

Google Ads

Google Ads Remarketing

Google Conversion Tracking

Klaviyo

Order Processing

Meta Pixel (formerly Facebook Pixel)

Meta Custom Audiences

TikTok Pixel

Processor Agreement

7. Newsletter

Newsletter Data

CleverReach

Processor Agreement

8. Plugins and Tools

Google Fonts

9. Online Marketing and Partner Programs

Affiliate Programs on this Website

10. eCommerce and Payment Providers

Processing Customer and Contract Data

Data Transfer Upon Conclusion of Contract for Online Shops, Retailers and Shipping

Payment Services

PayPal

Apple Pay

Google Pay